Friendship, made while studying at Tbilisi State Academy of Arts, took heroes of this article to international industry of product design. NataJanberidze and KetiToloraia are founders of Interior and Product Design Company Rooms. They were born in Tbilisi, 1981 and after graduating Academy of Arts in 2003, they founded the studio “Rooms”.At first they were on local stage, working on different projects, making interior and product design; most of their work could be found in Tbilisi.
2010 was successful for the studio. In 2010 they took part in Salone del Mobile, Milan; exhibition organized for the young designers, which gives beginner artists great opportunity to gain attention of famous, leading brands. Dutch company Moooi spotted Georgian designer’s creations and decided to work on project of lightning “Position Lamp”, which was presented on exhibition in 2011 in Milan. In 2010 Rooms also performed at art and design exhibition under the name “Special Needs” alongside such famous designers as Marcel Wanders, Karim Rashid and so on. In 2011 Rooms also collaborated with Danish fashion designer Christian Westphal at the Copenhagen fashion week. The concept of the presentation represented by Rooms was responding to the idea of the collection.
Nata and Keti don’t attribute their work to one certain style and consider that it’s eclectic. Nowadays Rooms becomes member and highly sought out artists of international industry, they always have to work on new projects and their work is exhibited in many galleries and shops in and outside of Georgia.
IDAAF asked designers few questions:
In the modern world practice was reflected designer’s unlimited opportunity to create product of any style, color or form ignoring existing stereotypes. It depends on society to like it or not. How do you think, what is your style and in what direction is Rooms’ creativity developing?
In our work we express our inner state and the outcome always is interior or product designwith lively story and nature. We try to not only take care of person’s physical comfort, but also to create spaces and products heavy with meaning and the material, color and form is representation of this attitude. Therefore Rooms is growing and evolving with our personalities.
Your works are exhibited in world’s leading galleries, has many visitors on expos in many countries. What is next, what is the “much more” that Rooms wants to achieve?
Design part of our lives. It’s important for us to always keep the process of creation a pleasant experience.
The “much more” for us is and will be pleasant to leave our names in design history and to become inspiration for others.
Do you have one work that you are most proud of?
Our products were developing according to our age, the stage of life we were at, so it is difficult to single out one. But as for everyone, our current creations are closer to us and most of all fits our present attitudes.
What is the most important instrument in your studio that you can’t work without?
We don’t depend on any instrument, what’s important is the aura in the studio because of its occupants, also our peace of mind.
Idea for new product can be created without any devices.
What’s like the process of creation, the beginning and generally how do you understand that it’s complete?
Main part while working on interior design is the beginning, we take time because it’s important that initial concept is finalized flawlessly. After this, the process is easier and quicker.
Working on product is more spontaneous; after creating prototypes we try to refine the technical details.
I think it’s worn out to speak about differences between male and female work in this century. Do you share feminist ideas, what is female designer’s world like and how is it different from mans?
Woman’s artwork can be more emotional and deep. And man’s artwork, because of his personality is more practical, can be felt less emotional impact.
In the pictures is shown Rooms’ recent works, which were presented at Rossana Orlandi Gallery, Milan and Mint Gallery, London.
Author: Meri Khamkhadze