Balenciaga, fashion house founded by Spanish designer Cristobal Balenciaga in 1919 has been the focus of public attention for years. Cristobal was known as the designer of uncompromising standards; his odd, feminine and yet ultra-modern shapes were trademarks of the house.

Over time designers of Balenciaga changed, changed the style of works, created there, but all this time fashion house remained as the leader in the fashion world and amazed visitors with sophisticated shapes and unique design, high-quality textile and independent forms. It should be noted that nowadays French multinational company Kering owns the fashion house.

Currently Demna Gvasalia, 35 year old Georgian designer manages Balenciaga. He replaced Alexander Wang in 2015.

Recently fashion house released its Pre-AW16 collection modeled by famous and legendary Stella Tennant, Julia Nobis and Marland Backus. Collection contains oversized hoodies, floral prints and thigh high boots. It should be noted that this style is typical for Georgian designer Demna Gvasalia, its part of his signature. Dark color is balanced by yellow, blue and deep red in this collection. Designer used wool and fur materials, which highlights how boldly he can work with them. Collection is for a sophisticated woman, but masculine elements prevail in it, which perfectly shows the beauty of a strong woman.

The aesthetic value of the collection is gained form its details, in which designers desire to add his independent, sharp line to the collection is manifested. Overall this work can be considered as a distinctive style of Balenciaga; it deviates from “nice” clothing standard and with its shapes makes modern women’s clothes independent, stern and sophisticated.

Demna Gvasalia became famous for Vetements, the Paris based collective of designers known for its simplicity and youthful energy. It is noteworthy that before being a creative director of Balenciaga, Demna headed a team of designers in Maison Martin Margiela and Louis Vuitton.


Author: Meri Khamkhadze




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